加入WTO后江苏外贸企业发展策略的研究-管理科学与工程专业论文.docxVIP

摘 摘 要 ——伟1974年，江苏经批准成立外贸口岸以来，对外贸易保持了稳定快速的增长， 并殄戒一类专门从事进出口业务的贸易公司，即以省、市、县三级外贸公司为主 体的外贸企业群体。改革开放二十多年，江苏外贸企业经历了从计划到市场、从 收购调拨到自主经营、从国家补贴到自主经营、从独家垄断到多元化竞争的发展 历程，进入以建立现代外贸企业制度为标志的改革新阶段，江苏外贸企业在管理 体 业 步完善给江苏外贸企业既带来了机遇，也带来了的挑战。流通领域的进一步开放、 商品结构的高级化、信息手段的普及、电子商务的蓬勃兴起使得外贸企业的传统 的政策、信息优势逐步丧失，外贸企业必须依据自身比较优势，在巩固外贸主营 业务的前提下，努力向实业、第三产业等领域发展，拓展企业生存和发展空间。 今后，江苏外贸企业必须在正确的战略思想指导下，进行企业发展的重新定位， 及时调整、创新企业的发展策略，通过深化体制改革、进行管理创新、实施资产 运作、开展多元化经营、积极“走出去”、建立战略联盟、发展电子商务、优化 管理者群体结构和建立学习型员工队伍，培育企业的核心竞争力，重新确立外贸 企业在人才、信息、资金、技术、服务等方面的优势，更好地适应加入WTO后更 为激烈的市场竞争。 关键词外贸企业战略思想发展策略核心竞争力资产经营 ABSTRACTSince ABSTRACT Since 1 974 Jiangsu established its foreign trade port and started operating Import and Export directly,it’S foreign trade has been growing rapidly,and formed a special group of foreign trade enterprises，which mainly include the three levels of province，city and county foreign trade company．During the twenty years of refornl and opening，Jiangsu Foreign Trade Enterprise experienced great changes from planned economy to market economy，from collect-and-_hand．over to independent trade，from govemment subsidizing to self-support，from monopoly to full competition，and entered the new phase of building modem enterprise system．The problems lying in the old system，organization，operating capability,human resource management stand out increasingly,which made some foreign trade enterprises face sever crises． After entering the、m．the living environment of Jiangsu foreign trade enterprise will be greatly changed and improved，which brings both challenges and opportunities．Foreign trade enterprise’S traditional advantages in policy and information are being weakened，due to the wider opening of foreign trade industry, upgrade of commodity structure，popularization of communication instrument and rapid development ofE-commerce．It has to enter other industries to expand its living and developing space．From now on，Jiangsu foreign trade enterprise should adjust and innovate it’S developing strategy in time to foster