吉利汽车公司竞争战略研究-工商管理专业论文.docxVIP

Abstra Abstra ct Automobile industry,the most important industry in economy system， has a vital significance of economy development in China．The industry has a tremendous marketing space，because more and more people want personal cars to improve their living standard．Under the pressure from the multinational auto manufacturers，private companies，a new strength entering in the automobile industry in China，have changed the competition structure．The Geely Company is a typical one of these private companies· Analyzing its competition strategy has significant meanings． The author of this thesis，uti