火吧餐饮娱乐有限公司创业计划书 2 (1)修改版.doc

火吧餐饮娱乐有限公司创业计划书 授课学期 2013 学年至 2014 学年 第 二 学期 学院 经济管理学院 专 业 会计 交稿日期 2013.5.31 成绩 阅读教师签名 日 期 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 目 录 概述·············································1 调查问卷分析·····································1 （一）消费者调查问卷分析····························1 （二）潜在消费者····································5 （三）竞争者调查····································5 创业SWOT分析··································6 盈利模式·········································7 （一）火吧盈利模式图································7 （二）火吧赢利点分析································7 投资分析·········································8 （一）投资来源······································8 （二）前期投入报表··································9 （三）产品定价表···································10 （四）收入预算报表·································10 （五）收回成本预算以及盈利表·······················11 （六）预计盈利·····································11 市场营销········································11 （一）营销战略·····································11 （二）营销策略·····································12 创业团队与组织管理······························15 （一）机构设置·····································15 （二）企业文化·····································17 风险控制········································18 （一）内在风险·····································18 （二）外部风险·····································18 （三）解决方案·····································19 （四）风险资本的退出·······························19 附件 附件一：消费者调查问卷··························20 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 概述 桂林是世界著名的HYPERLINK /view/401302.htm风景游览城市和HYPERLINK /view/39422.htm历史文化名城，享有山水甲天下之美誉。桂林市城市居民众多，并且游客众多。而火吧，将以一个在桂林从未出现过的独特经营模式,吸引众多的大学生、高中生以及喜欢尝试新事物的年轻工薪阶层。火吧以经营特色KTV、超市、小火锅、韩式烧烤、酒吧吧台五位一体的时尚餐饮店，吃喝玩乐一站式服务，让顾客享受最便捷、最全面的娱乐体验。公司以“传承文化精髓，发扬融会创新精神，引进现代保健餐饮新潮流”为宗旨，以“精中求新，新中求精”的经营理念以及多点盈利模式达成“成为现代餐饮业的领头羊”的目标。火吧有着一套完整的管理体系、合作的团队、优秀的骨干，我们设有餐饮部、娱乐部