雅戈尔集团运营能力与问题分析.docVIP

浙江财经大学本科生毕业论文（设计） PAGE 15 PAGE II 雅戈尔集团运营能力与问题分析 摘要:纺织行业作为我国的传统优势产业，为我国国民经济的健康持续发展起到了关键性的作用。随着国际竞争的加剧，我国越来越多的纺织服装产业不断探索出新的发展道路，但随之也出现了经营发展的问题与挑战。本文选取雅戈尔集团为样本，通过分析其发展战略和跟同行业的比较，以及利用SWOT和财务指标的分析，探究其营运能力以及财务风险的状况。 关键词：纺织行业；发展战略；财务风险 Operational Capabilities and Problem Analysis of Youngor Group Abstract: The textile industry is treated as Chinese traditional advantage industry, which plays a crucial role in the healthy and sustainable development of the national economy. With the intensification of international competition, more and more textiles and apparel industries begin to explore a new path of development. However, problems and challenges of business development appear subsequently. This paper analyses its development strategy, using the SWOT analysis as well as the analysis of financial indicators based on the data from the annual reports of Youngor Group, we can explore the operational capabilities and financial risk. Key words: Textile Industry; Development Strategy; Financial Risk 浙江财经大学本科生毕业论文（设计） 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc387244136 1 引 言 PAGEREF _Toc387244136 \h 1 HYPERLINK \l _Toc387244137 2 公司概况 PAGEREF _Toc387244137 \h 1 HYPERLINK \l _Toc387244138 2.1 公司简介 PAGEREF _Toc387244138 \h 1 HYPERLINK \l _Toc387244139 2.2 公司发展战略 PAGEREF _Toc387244139 \h 2 HYPERLINK \l _Toc387244140 2.2.1 品牌战略 PAGEREF _Toc387244140 \h 2 HYPERLINK \l _Toc387244141 2.2.2 多元化经营战略 PAGEREF _Toc387244141 \h 2 HYPERLINK \l _Toc387244142 3 SWOT分析 PAGEREF _Toc387244142 \h 4 HYPERLINK \l _Toc387244143 3.1 优势分析 PAGEREF _Toc387244143 \h 4 HYPERLINK \l _Toc387244144 3.1.1 服装产业专业化 PAGEREF _Toc387244144 \h 4 HYPERLINK \l _Toc387244145 3.1.2 产业集群优势 PAGEREF _Toc387244145 \h 4 HYPERLINK \l _Toc387244146 3.1.3 多元化发展优势 PAGEREF _Toc387244146 \h 4 HYPERLINK \l _Toc387244147 3.1.4 信息化优势 PAGEREF _Toc387244147 \h 5 HYPERLINK \l _Toc387244148 3.2 劣势分析 PAGEREF _Toc387244148 \h 5 HYPERLINK \l _Toc387244149 3.2.1 专业人力资源缺乏 PAGEREF _Toc387244149 \h 5