某高端珠宝品牌新策划方案计划资料.pptVIP

字母组合 The Monogram A beginning of an international brand 珠宝的风格因人而异 The style of jewelry vary with each individual From US$4,000 upwards Where a diamond’s culet is no longer secretly hidden, but stands in full prominence. Diamond sets in reverse From US$5,500 upwards Black Trilliants, White Baguettes and White Brilliant Diamonds configured to create one of its kind art-deco jewellery. Enhanced with strong visual juxtaposition of black and white diamonds Beautifully disorganised 在个性领域，男女已很难区分，特别在暴力方面 珠宝设计上的利器 Blade of jewelry design “DNA” In-store event and collection launch 没有任何东西可以用一句话定性 It’s nothing can defined by one word 全球店面拓张计划 The plan of store construction 2011 FIRST SEMESTER 全球发展计划 1 16 1 1 19 SHOPS 新加坡 中国 日本 香港 2012 FIRST SEMESTER 全球发展计划 3 45 4 1 1 1 3 1 1 64 SHOPS 新加坡 中国 法国 日本 英国 西班牙 迪拜 意大利 香港 2 韩国 2 印尼 你的后台 Your coulisse * * * * * * * * * * * 每个女人都是天生的演员 Every woman is a natural actress 无聊。传统。闭塞。Boring. Traditional. Safe.规范的约束并且不允许冒任何风险Bound by norms and with no appetite for risk or edge. 珠宝品牌一览Some Jewelry brands 时尚女人The Modern Woman 她不断改变，并且乐此不疲 She has changed and continues to change. freeDOM frEE cuPiD 她热爱自由. Provocation Provoc 她挑战世俗. 她享受叛逆. 中国的自我一代China’s ‘Me’ Generation 三年内将有34%的人成长为20-29年龄段的人 Income for 20-29 year olds grew 34% in the past three years Chinese girls are not as conservative as you think 中国女孩并没你想的那样保守 - Time Magazine ——时代周刊 When she is good, she is very, very good. 当她好时，非常，非常好。 But when she is bad, she is better. 但是一旦坏起来，更好。 一个国际品牌的开始 A beginning of an international brand 字体是王道 Typo is king 简洁高雅意味着保险 Clean and Elegant means Premium 在这里几乎没有个性而言 There is little or no attitude 再进一步Taking it forward 我们如何传达这个观点 How do we communicate this? * * * * * * * * * * *