济南市莲台山景区开发优化升级研究-旅游管理专业论文.docxVIP

3．1．7配套资源 3．1．7配套资源 ．23 3．2莲台山旅游资源评价 ．．24 3．3问卷设计 ．．25 3．3．1指标选择背景 ．25 3．3．2问卷构成 ．26 3．4具体调查过程 。26 3．4．1调查对象 ．26 3．4．2调查时间及方式 ．27 4结果与分析 ．．28 4．1景区旅游者描述统计 。28 4．2感知价值要素IPA分析 。29 5优化升级思路与对策 ．．34 5．1莲台山旅游开发评价 。34 5．2莲台山景区存在问题 ．．34 5．2．1旅游资源利用不够充分，现有产品品质普遍较低 ．34 5．2．2配套设施不够完善，产品开发特色缺乏 ．35 5．2．3社会知名度不高，市场宣传不到位 ．36 5．3景区旅游开发对策 一37 5．3．1深度挖掘现有资源，全力打造特色形象 ．37 5．3．2加速配套要素完善，提升旅游产品品质 ．38 5．3．3运用现代传媒技术，提高市场知名度 ．40 5．3．4推进多中心管理，打造可持续旅游 ．40 6结论与展望 ．．43 6．1主要研究结论 ．．43 6．2不足与展望 ．．44 附勇毛 45 参考文献 ．47 致谢 5 l 万方数据 Abstrct Abstrct in Chinese． ． ．1 Abstrct in English．．．． ． ． ． ． ．． ． ．． ．． ． ． ． ． ．． ． ． ． ．3 1 Introduction ．5 1．1 Background and Significan ．．5 1．1．1 Background 5 1．1．2 Significance ． ． ．．5 1．2 Research Contents ．6 1．3 Research Methods ．7 1．3．1 Literature Analysis ．7 1．3．2 Delphi Method ．7 1．3．3 Interviewing Method ．7 1．3．4 Questionnaire Survey 7 1．3．5 Field Observation 7 1．3．6 Statistical Analysis ．8 1．4 Research Technical Courses ．8 2 Theoretical Basis ．．9 2．1 Tourist Destination 9 2．2 Tourist Perceived value 1 1 2．3 Sustainable Development 13 2．4 Polycentric Governance ．．14 3 Research Design ．1 6 3．1 Selection of Study Area 1 6 3．1．1 Basic Overview ．16 3．1．2 Location and Tramc 16 3．1．3 Geomorphology 17 万方数据 3．1．4 3．1．4 Hydro Climatic ．．17 3．1．5 Animal and Plant ．．18 3．1．6 Cultural Resources ．．1 8 3．1．7 Supporting Resources． ． ．．． ．． ． ． ． ． ··．．1 8 3．2 Evaluation ofTourist Resources ．19 3．3 Questionnaire Design 20 3．3．1 Index Selection Background ．．20 3．3．2 Questionnaire Composition 21 3．4 Specific Investigation Process ．21 3．4．1 Object ofInvestigation ．．21 3．4．2 Survey Time and Method ．22 4 Results and Analysis 23 4．1 Tourist Statistics ．．23 4．2 IPAAnalysis of Perceived Vralue Elements 一24 5 Optimization strategy ．．29 5．1 Development Evaluation ．29 5．2 Problems．．． ．．．．．．．．． ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． ．．．．．．．．．．． ．．．．．．．．29 5．2．1 Underutilized tourism resources and inferior products ．．29 5．2．2 Imperfect facilities and products without