Planning课件.ppt

下载文档 降价啦

6
0
约1.08千字
约 25页
2019-04-23 发布于湖北
举报
版权申诉
保障服务

Planning课件.ppt

1、本文档共25页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

Planning SOSTAC Situation Assessment / Analysis Objectives – Goals Aims Strategy – overall plan Tactics – Actions proposed to deliver Strategy and to achieve goals Control measuring performance 精品文档精品文档 Planning Exercise How do you cross a river successfully with a sack of corn? A fox and A Chicken. Limitation only one small boat enough for you and either the sack of corn or the chicken and the fox. What is your plan in the context of SOSTAC? 精品文档精品文档精品文档精品文档精品文档精品文档 New Product Development Where do products come from? Think of some new products Why is there a need for new products? 精品文档精品文档精品文档精品文档精品文档 Branding What is a brand? Family Brand Solus Brand Manufacturer’s Brand House Label And Mixture 精品文档 What are the options for NPD for the following? Car Manufacturer Biscuit manufacturer Magazine company Plane manufacturer 精品文档 Communicating to the Consumer. 精品文档 Task 2 Branding Choices… 精品文档 Branding What is a brand? Shorthand for a collection of values An asset = Focal point Benchmark Cultural symbol 精品文档 Peter Rumble Chartered Marketer