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Business culture and strategy DE3X 35 PAGE PAGE 13 Trade07 WEIWEI Introduction JD Wetherspoon plc was founded by Tim Martin who opened the first JD Wetherspoon pub in 1979. He based his model for a pub on a 1946 essay by George Orwell which referred to an imaginary pub called ‘Moon Under Water’. JD Wetherspoon became a plc in 1992 at which time it consisted of a chain of 44 pubs. It now has over 600 pubs, which means that it has expanded on average at the rate o