环中国国际公路自行车赛赛时媒介传播研究-体育学专业论文.docxVIP

环中国国际公路自行车赛赛时媒介传播研究 环中国国际公路自行车赛赛时媒介传播研究 万方数据 万方数据 most conventional and the most potential . Thirdly, There is formed a multi-level and close relationship between media communications and Tour of China itself . Fourthly, media communications of Tour of China’s effect is far more obvious . Fifthly, Tour of China has still existed some shortcomings in media communications. These deficiencies undermine the healthy operation of the event ,as well as the event own development ,the organizers , organizer ,sponsors groups’ interest and even the audience. The last but not least, the paper chose the Tour De France which is belonging to the the same type of Cycling events as the reference, and draws some feasible suggestions which is good for the development of Tour of China’s media communications . On this basis, the paper will further integrate with Tour of Chinas actual situation, and draw useful experience of Tour de France, to find some feasible suggestions and measures to improve the current predicament during the media communication of Tour of China. Keywords: sports event ; political; commercial ; mass media ; media communications ; Tour of China ; Tour De France 论文随机验证编号：BT52681252830 VI 目录 HYPERLINK \l _bookmark0 1. 前言.............................................. - 4 - HYPERLINK \l _bookmark1 1.1 选题依据 ................................................- 5 - HYPERLINK \l _bookmark2 1.1.1 国家政策对体育赛事的支持................................... - 6 - HYPERLINK \l _bookmark3 1.1.2 国内自行车运动的发展....................................... - 6 - HYPERLINK \l _bookmark4 1.1.3 国家相关部门对发展自行车赛事的支持......................... - 6 - HYPERLINK \l _bookmark5 1.1.4 环中国赛事具有研究价值..................................... - 6 - HYPERLINK \l _bookmark6 1.1.5 环中国媒介传播具有研究价值................................. - 7 - HYPERLINK \l _bookmark7 1.1.6 目前学术研究的现状......................................... - 7 - HYPERLINK \l _bookmark8 1.2 选题目的及意义 ..........................................- 7 - HYPERLINK \l _bookmark9