2015年突发事 件的新媒体取向及其 规制.pdfVIP

新闻出版与传播研 ESEARCHONJOURNALISMPUBLICATIONANDMASSCOMMUNICATION R 究 突发事件的新媒体取向及其规制* The New Media Orientation of Emergency and Its Regulation 于德山 内容提要 近几年来，突发事件中往往生发出众多不同类型的新媒体舆论，由此造成的新媒体舆论偏向成为一 个十分突出的问题，集中表现了突发事件新媒体舆论场域的复杂性。从这个特殊视角细致分析突发事件新媒体 舆论偏向的谣言、背景与恶搞等三种类型后发现，三种类型的新媒体舆论偏向在不同突发事件之中有程度强弱 的表现，均造成明显的新媒体舆论偏向影响。 突发事件新媒体舆论偏向的产生原因较为复杂，而其治理方法应 在凸显新媒体信息传播的工具性应用的基础上，强化政府与社会的良性互动以及政府公共信息治理的转型。 关键词 突发事件 新媒体舆论偏向 公共信息治理 作者单位 南京师范大学新闻与传播学院 江苏南京 2 10097 Yu Deshan Abstract ： In recent years, emergencies produce many different types of new media public opinion, make the result of new media public opinion bias, become a very prominent problem, and focus on the complexity of the new media public opinion field of the emergency. From the special perspective, this paper carefully analyzed three types new media public opinion bias of the emergency, such as rumors, background and parody. The analysis found that three types of new media public opinion dias had different strength performance in different emergencies, caused distinctly influence to public opinion. The reason of new media public opinion dias of emergency is more complicated, and its management methods should be highlighted on the basis of the instrumental application of new media information dissemination, strengthen the benign interaction between the government and society and the transformation of the government public information management. ： ， public opinion bias ， information management Key words emergencies new media the public 近两三年以来，随着各种社会化媒体与自媒体的崛起，我国的新媒 体舆论持续升温，呈现不少新的发展态势。 其中，突发事件之中新媒体 舆论往往出现较为明显的舆论偏向问题， 增大了新媒体舆论事件的复 杂性、研判与