美国超级碗比赛电视转播内容解析-体育学专业毕业论文.docxVIP

美国超级碗比赛电视转播内容解析 美国超级碗比赛电视转播内容解析 万方数据 万方数据 ABSTRACT The emergence and development of television is considered to be one of the most significant events in the twentieth century. As a media that can capture, transmit and display a visual image with accompanying sound, television sophisticated overwhelm the viewer with sensations extrinsic to the locale and generate strong visual-auditory impact, it has gained a wide-ranging audiences and extensive impact. When TV first entered the world of sports, it brought in the commercial logic, the broadcasting of sports events was no longer a simple business between television and sports organization, it has become an organic whole with all participants integrally linked. The Super Bowl, which was first held in 1967, is the annual championship game of the National Football League. The broadcasting of the event involves many participants, the television right fee is extremely high, the content setting featured both sports and entertainment, it is the most-watched American television program in history, and because of the high viewership, commercial airtime during the game is the most expensive of the year. The Super Bowl have an effect on sports, mass culture, consumer behavior and social economy with various degrees, it surpasses the domain of sports and become a commercial and cultural spectacle. In its more than 40 years development, the broadcasting of Super Bowl is so welcomed by the masses that it gains a very great vitality, it is a win-win case that well worth learning and using for reference. This thesis conducted an extensive literature reading and data collection, and adopted the research method of case study, literature review, content analysis and logical analysis to analyze the televised content of the Super Bowl. The content structure of its broadcast remains basically unchanged, the specific content varies with the circumstances of politics, economy, society, culture and technology. So according to the structure, t