民生私人银行业务的问题及对策研究-工商管理专业毕业论文.docxVIP

RESEARCH ON THE PROBLEMS AND SOLUTIONS OF MINSHENG BANK’S PRIVATE BANKING SERVICE ABSTRACT Private banking business is a package of high-level financial services aim for the wealthy class. In 2008, China has been fully open its financial markets, but the private banking business development of China is not optimistic with various problems. Take Minsheng private bank for example, in 2009 Minsheng Private Bank has experienced the Divisional system evolutions incident, which was considered to be a model regression by insiders. Besides, the performance of Minsheng private bank have been questioned since its inception in 2007. Therefore, the theory selected the Minsheng private bank as the research object, and review the overall issues of domestic private banking industry. The thesis follows the steps are ask questions, analyse-problem, problem-solving to develop the reaserch. Firstly, pointed out the problems of Minsheng private bank business,and then reveals to the various reasons of the existing problems from the perspective of external and internal.In particular, the internal causes of Minsheng private bank. As well as analyse the opportunities and advantages of Minsheng Banks privatebank business development from the perspective of external and internal.Finally, advance some feasible countermeasures and suggestion from three levels of the macroenvironment, industry status and individualof Minsheng private bank. KEY WORDS: Minsheng private bank，Private banking，Personal Wealth Management l l 上海交通大学 学位论文原创性声明 l人郑，jijtr 呼1: m!l.党的学价论文 ，是卒人((\jVIJ tYJili iT下， 生t.业i!!.行研究工作所取仰的成札徐文小已经 L.:且JlllI的内在外. 本论文4包含任何Jt t..!个人戒句;作已经发表 sk辰，ii-t的作品，且 . 付本文的 t敏出躁提51献的个人 It是体 .均已。文1 以明确力式 11;明.本人元全.意识到卒， h叨的i.LíM古淤l甘卒人 1f 1I 她ì ):斗罚签名 :ífi或 fl 期: _，olt ..r JJ 10 川 飞 飞 上海交通大学 学位论文版权使用授权书 水，，;!.f世i文作段先舍 [tf学饺ífJ.f+l回、他IW?.f亿沦立的刘志， 扣l息;:Iít {且， lYr井 lúJ 田家{f :R.击Uf ]!盘机构 革 i )((1甘1A_白J j.斗初也 f 版 ， 允illi告文件HH叫刷借阅.本人t壁十.Jl hf:J 变i届人节 J 以将木，，;!.位 ilrf.JN但必挪分内容纯入于 1父敬JIl;i斗过Ir l.t点。 f