美妆节目《爱你爱美丽》叙事研究-广播电视专业毕业论文.docxVIP

万方数据 万方数据 摘 要 台湾综艺节目《女人我最大》的热播，受到了广大女性的热情追捧，接着内地许多电 视台也纷纷推出美妆节目。不仅节目受到爱美女性的追捧，节目所推荐使用的各种产品也 得到热销。鉴于此，文章将以美妆节目《爱你爱美丽》作为研究对象，从叙事学的角度来 进行阐述，运用叙事学的术语和原理来剖析这档节目是如何吸引着爱美女性的。 文章将主要从叙事者和叙事模式这两块来分析节目是如何实现叙事目的的。首先是节 目的叙事者分析。主持人、嘉宾、专家等都是担当的何种叙事角色，他们都说了什么，为 什么这么说，如何这样说的；节目的画面、声音作为电视语言叙事者，他们的作用是什么， 是怎样为节目服务的。其次是节目的叙事模式分析。分析节目采用了怎样的叙事模式，为 什么采用这样的叙事模式，这样的叙事模式是为实现怎样的叙事目的。最终通过对叙事模 式的解构分析，发现节目在层层推进的环节背后隐藏着不同的叙事目的。最后，进行比较 总结，揭露节目背后的叙事目的，评论它所展现和倡导的消费观；并建议，面对节目所倡 导的这种消费观，爱美女性应该如何理智对待，从而使文章也有了一定的现实意义。 文章将采用文献分析法、定量分析法和个案研究法对《爱你爱美丽》节目进行研究分 析。通过分析，发现节目中各个角色人物的叙事使命不同，不同的叙事模式也是为不同的 叙事目的服务的。并发现节目中所传递的消费观和节目背后所隐藏的推销产品的本质，并 以此对节目进行了价值辨析，提出了改进意见。 关键词：美妆节目 叙事者 叙事模式 Abstract Accompanied with the Taiwan variety show I’m the greatest woman”, which have received the majority of women’s enthusiasm, many television stations in the mainland have launched beauty shows. Not only the beauty program owned the female pursuit, a variety of products recommended in the program have been in good selling. In view of this, this article will take the beauty show love you love the beautiful as the research object, it will analyze from the perspective of narratology, using its terms and principles to elaborate how the program attracted women. This article mainly analyze from the person narrative and patterns narrative, these two blocks, to figure out how the program to realize its narrative purpose. First is the analysis of the narrative in the program. What narrative characters are the host, guest and experts bear? What did they say, why did you say in this way, how did they say; As a TV language narration, what are the pictures and sound’s functions, how are they to service the program. Second is the analysis of narrative mode in the program. Analysis which narrative mode used in the program, why use such narrative mode, how are those narrative modes to realize the narrative purposes. Finally, through the analysis of the narrative modes, we found different narrative purposes hiding behind the link. With compare and