林甸县旅游业发展策略研究-工商管理专业毕业论文.docxVIP

万方数据 万方数据 Classified Index: F812.7 U.D.C.: 336.12 A Dissertation for the Degree of EMBA RESERCH ON THE DEVELOPMENT STRATEGY OF TOURISM INDUSTRY IN LINDIAN COUNTY Candidate： Du Hongwei Supervisor： Prof. Ju Xiaofeng Academic Degree Applied for： EMBA Affiliation： The CPC Lindian County Committee Date of Defense： June, 2014 Degree- Offering- Institution： Harbin Institute of Technology 哈尔滨工业大学高级管理人员工商管理硕士学位论文 哈尔滨工业大学高级管理人员工商管理硕士学位论文 摘 要 随着国民经济的发展和人们生活水平的提高，旅游逐渐变成丰富人们精 神文化生活的一种重要方式，旅游业成为国民产业的重要部分。国务院也出 台了相关意见，要把旅游业作为战略性支柱产业进行培养。加速发展旅游业， 对我国进一步转变发展方式、调整经济结构具有重要意义，同时也是满足旅 游者通过旅游方式获得富有文化内涵和深度参与的旅游体验的需要。 林甸县被誉为“中国温泉之乡”，具有丰富的旅游资源和独特的开发价值。 近年来，该县在发展特色旅游业的道路上进行了积极探索，取得了一定成效， 但也存在着一些问题和不足。本文以林甸县为研究对象，对林甸县旅游业的 发展建设做了初步的研究和探讨。文章从研究背景和选题依据入手，综述了 国内外旅游业研究现状，阐述了本文研究目的和意义，列出了主要研究内容 与方法；从自然资源情况、旅游项目情况等方面，介绍了林甸县旅游业的发 展概况；同时，客观地分析了林甸县旅游产业的优势、不足、机会和威胁； 最后，提出了林甸县发展旅游业的对策和保障措施，希望可以为林甸县发展 旅游业提供一些思路和借鉴。 关键词：林甸县；旅游业；特色旅游；发展策略 I - Abstract With the development of the national economy and the improvement of peoples living standard, tourism has gradually become an important way to enrich peoples spiritual and cultural life, tourism has become an important part of the third industry. The State Council put forward, to cultivate tourism as a strategic pillar industry of national economy and people more satisfied with the modern service industry. We will accelerate the development of tourism, for our country to further change the mode of development, adjusting the economic structure is of great significance, but also meet the needs of tourists get through tourism is rich in cultural connotation and depth of participation tourism experience. Lindian county is called the Chinese spa town, it has rich tourism resources and unique value of development. The county has carried on the positive exploration, at the same time, it has achieved some success in the development of the tourism industry, but there are some problems and shortcomings in the development of the tourism industry. this paper take Lindia