山东B公司发展战略研究-工商管理专业毕业论文.docxVIP

首都经济贸易大学硕上学位论文 首都经济贸易大学硕上学位论文 山东B公司发展战略研究 ABSTRACT With the continuous improvement of people’S living standard，people’S demand of sweet has from the traditional honey,sources of sugarcane into catering and food processing industry in more sophisticated category and different functional sugar．Along with China graduall y entered the era of consumption economy,the product not only fits conveni ently, high quality and safety requirements，but also to continue to emerge，such as the development of health functional sugar products，and consumption of infants，the elderly,pregnant women and other special natural nutritive sweeteners products．Division of labor iS more refined sugar,domestic of functional sugar industry development have added investment，to expand the capacity of technological innovation to improve product added value．Foreign companies also overweight Chinese market carried out a series of mergers and acquisitions．one time for each category of functional sugar springing up like overcapacity,malicious competition situation，along with the development of Internet economy,product manufacturing service trend will be more obvious．It is expected in the next few years，functional sugar manufacturing industry will face more severe challenges． Domestic functional sugar enterprises is also a large number of competing，Shandong Province，province，as a functional sugar industry，only the size of the scale of enterprises in Shandong Province，there are more than 40．These enterprise products have different emphases．Facing the rapid warming of the function of the sugar market，many enterprises the pace of development and can not keep up with changes in market demand，product quality also has good and bad，slow application of innovative products，resulting in the market long—term supply exceeds demand situation． B company is a national high-tech enterprises，the core enterprise of national biologi