两宋包装设计艺术研究-设计艺术学专业毕业论文.docxVIP

万方数据 万方数据 摘 要 宋代在我国古代是具有魅力和研究价值的朝代，在经济、科技、 文化、艺术等方面取得了重大成就，具有较高历史地位。两宋包装在 经济和生产力以及文化艺术稳步发展的时代背景下取得了辉煌成就。 本课题的研究，目的是为了探索两宋包装设计辉煌发展的原因，分析 经济因素和市场的繁荣以及城市规模的壮大是促使两宋包装设计出现 典型的商品性的关键，研究两宋包装设计的种类、装潢特点、材料运 用、造型特点、设计风格、美学特点等，并分析两宋包装风格与商业 发达、理学盛行之间的关系。这些方面的研究，不仅有助于整个学术 研究的繁荣，特别是对包装设计发展历史进程的全面、系统的了解不 无禆益，而且通过对两宋包装设计艺术形式揭示，将为现代包装设计 提供有益的启迪和参考价值。 研究两宋包装设计艺术，必须将其置之于特定的历史环境和专业 角度进行纵向和横向的交叉式研究。本文通过大量史料文字和传世实 物图片，结合宋代绘画作品等资料，从经济、历史的角度和美学的角 度研究包装与经济的关系，分析了包装与社会文化、包装与市场的关 系，揭示出两宋包装的商品性内涵，归纳出两宋包装的种类形式与用 途。宋代理学盛行，本文通过分析宋代理学特点，分析出宋代的包装 设计艺术具有典雅、平易的艺术风格。不论其代表性的瓷器包装、漆 器包装、金银器包装都以质朴的造型取胜，很少有繁缛的装饰，使人 感到一种清淡雅致的美。 通过研究宋代的包装设计，能让人感悟到宋代的艺术设计和美学 精神，感悟到宋代的包装设计的装饰性、工巧性、与商品性的和谐统 一，领略其在前代的基础上更为成熟的一面。 关键词：两宋包装，商品性，艺术特点，美学风格 I ABSTRACT Song Dynasty was a dynasty with glamour and research value in ancient times in our country. It has made the great achievement in such aspects as economy, science, culture and art, and has a higher historical position. Because its economy, productivity, culture and arts were being developed steadily, Song Dynasty had made the brilliant achievement in packaging design art. Studying this subject is for exploring the reason of brilliant development of package design of Song Dynasty, analyzing the typical goods key to the package design was prosperity and growth of economy and market size of city in Song Dynasty, studying the package design kind, mounting characteristic, material using, model characteristic, design style, aesthetics characteristic of Song Dynasty etc., analyzing the relation of the packaging style of Song Dynasty and commerce developed and Neo-Confucianism in vogue. These researches, not only help to facilitate the prosperity of the whole academic research, Especially help to find out about the developing history process of package design in an all-round way and systematically, but also will offer beneficial inspiration and reference value for modern package design through announcing the art form of the package design of Song Dynasty. The study must carry on