上市公司品牌价值与投资价值分析-资产评估专业论文.docxVIP

山东大学硕士学位论文4．2．2基于固定效应模型的不同行业回归 山东大学硕士学位论文 4．2．2基于固定效应模型的不同行业回归 32 4．2．3不同行业回归结果的对比分析 34 4．2．4行业对比分析结论的总结 39 第5章 总结与优缺点分析 一41 5．1总结与结论 41 5．2优缺点分析 43 附录 一46 参考文献 一53 致谢 ．．56 万方数据 【Ll东大学硕士学位论文CoNTENTS 【Ll东大学硕士学位论文 CoNTENTS ABSn认CT(Chinese) I ABSTRACT 一III Cha讲er l Imroduction 1 1．1 Research backgrouIld aIld Question pmposed ．1 1．2 R-esearch pu叩ose and Si鲥ficallce ．2 1．3 Research content and ReseaI℃h methods 3 1．4 h1110vation aIld Inadequate ．3 Ch印ter 2 Correlation TheOry ReView 5 2．1 Related rese缸ch ofBraIld value Theory ．．5 2．2 Related theoretical rese戤．ch of Invesnnent value ．．8 2．3 Research Dn nle Con-elation ofBrand value amd Invesnnent value 10 Ch印ter 3 Empirical aIlalysis of the relevance between Listed company’s B删1d Value and InveStment value ． ．．12 3．1 Modeling 12 3．1．1 Constlllction ofTBCI Model 一12 3．1．2 Constmction ofPaIlel(1ata Model 13 3．2 Research Desi印aJld Research Hypotheses ．．15 3．2．1 Research Desi印 ～l 5 312．2 Research H)，potheses ．．17 3．3 Sample selection and description 17 3．4 EmpiricalAnalysis ．．19 3．4．1 Analysis of Listed Companies’brand Value based on TBCI Model 1 9 3．4．2 Co仃elation a11mysis ofb砌d Value觚d inVes廿11ent砌ue baSed on Panel data Model． 一2 1 3．5 Conclusions oftlle Empirical Analysis and Ime叩retation ．25 Chapter 4 Extension aIlalysis of me co玎elation beMeen“sted compaJly’s BraIld value a玎d InveStment va】l】e．．．．．．．．．．．．．． ． ．．．．．．． ．．．． ．．．．．．．．．． ． ． ．． ．． ．．28 万方数据 万方数据 万方数据 山东大学硕士学位论文4．1 山东大学硕士学位论文 4．1 S锄ple company’s brand Value analysis fbm other industry 28 4．2 ContraStive analysis of the impact B砌d value 1en on InVestIIlent Value among di任-erent sectors ．30 4．2．1 Selection and description ofthe s锄ple data ～30 4．2．2 Regression based on the Fixed E腩cts Model锄ong di虢rent sectors ．32 4．2．3 Comparative analysis of re铲ession results丘om di伍brent sectors 一34 4．2．4 Summary ofthe Industry Comp猫son conclusions ．39 Chapter 5 SuIIl】mary aIldAnalysis ofthe adVantages a11d disadVantages ～41 5．1 S1lIl瑚ary and ConcluSions 41