上海贝尔阿尔卡特的下一代网络竞争策略-工商管理专业论文.docxVIP

032025367黄永燕 032025367黄永燕 上海贝尔阿尔卡特的下一代网络竞争策略 上海贝尔阿尔卡特的下一代网络竞争策略 摘要 在传统的固定电话网中，由于电信技术科技含量高，设备集成度高，导致技 术壁垒和投资壁垒都很高，行业进入困难，呈现出寡头垄断态势。早期的政策因 素和市场因素，使上海贝尔阿尔卡特公司在传统的固定电话网络中拥有很强的市 场地位和竞争能力。 然而，宽带接入技术的普及、光传输技术的进步、集成电路的飞速发展，使 下一代网络成为传统固定电话网络的替代者，基于互联网络的语音(VOIP)成为 未来的发展趋势。在下一代网络中，技术趋于标准化和公开化，设备趋于分散化 和功能化，市场进入壁垒和传统固定电话网络相比大大降低。市场将因此而变得 分散，竞争的难度加大。更多新进入者的拥入，市场竞争的激烈程度将会提高。 在新的形势面前，上海贝尔阿尔卡特如何利用竞争策略展开有效的竞争来稳 定和加强自己的竞争优势呢? 本文利用产业竞争的技术进步理论和企业竞争性策略行为的研究成果，提出 了上海贝尔阿尔卡特在以下几个方面的竞争策略：价格策略、锁定策略、产品差 异化策略、渠道策略、结盟与合作策略。综合运用以上策略是上海贝尔阿尔卡特 进行有效竞争，获得竞争优势的有效手段。 关键词：竞争策略、产业竞争、下一代网络 032025367黄永燕 032025367黄永燕 j：海贝尔J5可尔卡特的下一代网络竞争燕略 Abstract In traditional Public Switch Telephone Network，the telecommunication equipment is full of telecommunication technique science and thus a high technology product．A11 the functions are integrated into one set of equipment．A11 of these cause higher technique barriers and investment barriers，Entry deterrence is higher．The market is monopolistic market．The policy factors and the market factors of the earl ier period made hlcatel Shanghai Bell owned a very strong market position and the competition abilities in traditional fixed telephone network． However，the development of hroadbrand technotogy, optical transmission technology and integrated circuit makes the next generation network become the substitute to the traditional fix telephone network． The network tends to evolve into a Voice Over IP network which is called as the Next Generation Network．In the Next Generation Network the protocols will be standardized and opened．The equipments wi 1 1 be sp]itted into many smailer function products．Comparing with the traditional fix telephone network，the market entry deterrence wiii be lower．The market wiil be more competitive． Facing the new situation，how can the Alcatel Shanghai Bell competive more successfully to stabilize and s