山西煤炭运销集团公司发展战略研究-工商管理专业论文.docxVIP

中文摘要煤炭是我国的主要能源，是国家安全和经济安全的基础。进入新世纪后， 中文摘要 煤炭是我国的主要能源，是国家安全和经济安全的基础。进入新世纪后， 国民经济快速发展，拉动了煤炭等能源行业的高速增长。但是随着国际国内市 场环境的急剧变化，做为山西煤炭行业骨干的山西煤炭运销集团公司正面临着 日益严酷的市场竞争局面。如何适应内外部环境的不断变化，如何发挥自身的 优势，制定科学的发展战略并不断提升企业竞争力，加快转型期的整合发展， 赢得在市场中的强势地位，对山西煤运集团的生存和发展具有十分重要的意义。 本文以山西煤炭运销集团公司为研究对象，应用企业经营战略管理理论、 经济学理论和方法，采用调查研究、理论联系实际、定量与定性研究相结合的 方法，对山西煤炭运销集团公司的发展战略进行了研究。并应用PEST法对企业 的外部环境进行了分析，用波特五种竞争力模型对山西煤运集团的产业地位和 竞争对手情况进行了分析，剖析了公司内部的资源状况，运用外部因素评价矩 阵(EFE)和内部因素评价矩阵(IFE)对山西煤运集团的内外部环境因素进行 了量化分析，运用SWOT分析法和定量战略计划矩阵(QSPM)对企业的发展战略 进行了评价和选择，在此基础上提出了公司可取的战略方案。通过上述分析研 究，力争能够为山两煤炭运销集团公司的未来发展提供有益的借鉴。 关键词：煤炭运销发展战略SWOT分析 Ab Ab stract Coal is the main energy of our country and the foundation of the national energy security and economic security鹪well，after entering t}le new century，the quick development of the national economy has stimulated the high growth in energy trades，such弱the eoal trade，etc．Shanxi coal transportation and sales group company iS one of the professional showing for the Coal．NOW SXCT iS faced with the inclement marketing competition along with rapidly changing the intemational and local markets．How tO be suitable for continuously changing market domestic and abroad，how to exploit its advantages，establish the science‘S company development strategy and continuously promote the enterprise business competition ability，speed up the integration development in transition，as soon as possible make the pre．eminent position to win in the market，it is the very important signification with SXCT’S existing and development．。 This thesis iS with research object as Shanxi coal transportation and sales group company，applying the theory for strategy management，the economic theory and method，combination with theory and practice，with quantitative and qualitative analysis together，be researched the development strategy of SXCT．Based on the mention for the meaning and developing state of the enterprise strategy theory， applying the PEST method to analyze the external environment of enterprise，with the five