如何提高商务英语专业毕业生社会竞争力毕业论文.docxVIP

PAGE i 如何提高商务英语专业毕业生社会竞争力 摘要：社会就业竞争的压力，对商务英语专业的人才培养质量提出了挑战。如何提高商务英语人才的就业竞争力，成为当务之急。当前,企业和社会对英语专业的需求更加侧重于实用性，不仅要求应聘者具备较高的外语水平,掌握一定的专业知识,而且要求具有独立工作的能力和吃苦耐劳的精神。然而,我国高校培养的商务英语专业毕业生在很大程度并不能达到本专业培养目标的要求,学生的英语与商务知识并不充足,实际操作应用能力更是普遍不高。本文结合高等职业教育实践，从人才培养目标、产学研结合、优化教学手段与方法等方面，探讨了商务英语专业人才培养模式，旨在增强人才质量，提高商务英语专业毕业生社会竞争力。 关键词： 商务英语专业 毕业生 社会竞争力 方法 How to improve business English major graduates’ social competition Abstract：Social employment competitive pressure has posed a challenge on business English talent. How to improve business English talents’ employment competition has also become an urgent matter. At present, enterprise and society for English professional demand more focus on practice. Not only do they require candidates to have higher foreign language level and grasp professional knowledge, but also need them to have the ability to work independently, and have hard-working spirit. However, business English major graduates cannot achieve this specialized training objective in a large part. Their English and business knowledge is not enough, practical application ability is generally not satisfying. Based on the practice of higher vocational education, from the training purpose, the combination of industry, the optimizing of teaching means and methods, we discuss the aspects of business English professional talent training mode, aim to improve the quality of talents, improve business English major graduates’ social competitiveness. Keywords：major of business English graduate social competition methods 目 录 引言‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥1 一、商务英语专业的社会需求和市场潜力‥‥‥‥‥‥‥‥‥‥‥1 （一）商务英语专业现状‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥1 （二）商务英语专业的社会需求‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥2 （三）商务英语专业的市场潜力‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥3 二、商务英语专业毕业生社会竞争力分析‥‥‥‥‥‥‥‥‥‥‥4 （一）商务英语专业发展方向分析‥‥‥‥‥‥‥‥‥‥‥‥‥‥4 （二）商务英语专业毕业生SWOT分析‥‥‥‥‥‥‥‥‥‥‥‥‥4 1.优势Strengths‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 4 2.劣势Weaknesses‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥4 3.机遇Opportunities‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 5 4.威胁Threats‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥ 5 三、提高竞争力的具体方式‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥6 （一）学校教学方面‥‥‥‥‥‥‥‥‥‥‥‥‥‥