论长三角地区城市电视台的竞争环境及发展走向-公共管理专业论文.docxVIP

内容摘要资讯时代剑束，中国传媒业进一步融入令球化趋势，f乜视传媒flJ场竞予H趋 内容摘要 资讯时代剑束，中国传媒业进一步融入令球化趋势，f乜视传媒flJ场竞予H趋 激烈，产、『k结构雨绀和整合逐步展丌，强者越强、弱者越弱的市场格局将逐步显 现，城市电视台发腱面临抉择。长二角地区城市经济发达，市场环境比较成熟， 是中【蚓最为富裕繁荣地区之一；同时，也是中幽电视业相对较为发达的地区之一， 城市电视台整体实力相对比较强，在产业运作上也多有突破，域市台结构体系在 国内也具有相当典型性和代表性。 本文以长三角地区城市台的历史沿革和发展现状为基础，以swOT理论分析 长三角地区城市台的竞争优势、劣势、威胁和机会因素，客观勾勒长二角地区城 市台的竞争环境利整体生存状态，预测和评价省级台并购、城市台战略联盟、城 市台跨地区媒体集团、城市台跨媒体集团、城市台跨行业媒介集团、涉足资本市 场六种|j：=三角地区城市台未来町能的发展途径，深入探索在我国这样一个幅员辽 阔、地域特色鲜明、媒体喉舌属性极为重要、产业初具规模的国家，推动电视产 业良性发展的客观规律，进一步提高城市电视台改革发展的合理性和a，预见性， 为我国区域性电视台的发展提供一此建设性意见。 【关键词】 K江二角洲；城市电视台：竞争环境；发展走向 abstractA10ng abstract A10ng wj Lh Lhe arrival of j nformation age，Lhe Chinese Media j ndustry has further integrated the growing global i zaL ion trend． The comDetitj on of a Television Media market is becoming more and more rierce， and the industria】structure rcorgani zation and integr≠1tion is sprcading ouL妊r』dduallv， Bv and bv， the market wi¨see the appoarance【)f such a structurc tha L Lhe strong wll l bec(】me stronger and Lhe weak weaker． The develoDment of citv televj sion station j s now in an alternatlve．Wj Lh the flouri shing eco九omv and mature market environment，Lhe Yangtzc Delta regjon i s one of the fnost wealthy and prosperous regions in(：hi n∈I．In the mcantime， as one of thc regjons with relatively developed tclevi sj industry in China， the Yangtzc Delta region’ s wh01e ac Lual strength of che citv television staL【on is comparati vely powerful，and the i ndustrial oDcrac Lon H1 so has breakthroughs． The s cructural system of city station i a1 so tvpicall y representative in the domestic． 1{ased the historical origin and the present developmcnt or Lhe city TV stations in Yangtze Del ta region and through the measures on some factors including the compctlti ve advantages and disadvanLages， throat and the opportunjti es of the YangLze Delta region with a SWOT dnalytical 111ethod，thi essav outlines thc compeLitive environmenL a【1d Lhe extent s Late i The Yangtze Delta region objectlVel y a兀d tries to esf im