山东宏昌路桥工程有限公司发展战略研究-工商管理专业论文.docxVIP

摘 摘 要 山东宏昌路桥工程裔限公司魁经建设部批准的“公路工程旌工总承包壹级 资质”企业，主要从事离等级公路及桥梁工程施工、公路工穆施工监理等业务。 随着公路建筑幽计捌体制商市场辍截的迅速转变，公路市场静竞争己燮得异常 激烈，公司将谢对市场琊境的巨大变化和行业竞争加剧的威胁。本文的研究目 豹鬟农遥过对公司内终帮琢境分撅，划定漤适合予零企盐粒笈震敞珞，握裹企 业经营决策的有教性，遮对宏昌公司的长远发展具有十分重簧的现实懑义。 本文按照提出问题、分析闻题、调查研究、解决问题的研究思路，在大量 深入细致的调研工作基确上，焉SWOT分析法对公蠲豹内、孙部环境进行了全 面分析，找出了宏昌公司的机会和威胁、优势和劣势，运用BSC战略目标体系 胰效裁、疼部筵}翟、裁裁三令方嚣设定了战略基搽靼分阶段嚣标，综合运鼹 SWOT矩阵制定了公司发展战略：“以市场为导向，以刨新为动力，以人才为保 障，丰巴公司建设成以公鼹建筑和筑路机械生产、租赞为支柱，默公路监理、勘 测设计、交遥运输等褶荧照务为支点，实藏多元纯发展敬综合受公路工程集图 公司”。从组织结构变革-人力资源整合、信息技术成用、积极拓展市场、机械 设冬绦障五个方霾提出了战珞实薅的强障掺藏。 关键询：战醛管理：发熊艘路；公路建筑：环境分橱；战鼯粼定 AbstraotShandong Abstraot Shandong Hongchang road and bridge engineering Co．Ltd，which is enterprise of“the first facility of highway engineering construction’’granted by the department of construction，mainly engages in the businesses that contain the constructions of road and bridge engineering and the supervisions of highway engineering．With the rapid change of the highway engineering from the planned system to the market mechanism，the competition is so strong in the highway market and the company will face the threat of the huge changes of the market environment and the competition of trade．The aim of this dissertation is to plall proper strategy for the company by analyzing the internal and external environment and to improve the validity of management decision-making．It will be the realistic significance for the long-term development of the company． Following the research thought as raising problem，analyzing problem， investigating，solving problem．Based on a lot of investigations and research works， used the SWOTthe internal and external environment of company was analyzed and the opportunity,threat．advantage and inferior position were all found．The strategic aim and grading aim were planned by using the BSC strategy from the three aspects， just as benefit，internal process，creation，and the development strategy of company by market—oriented，creation-powered and human resource-safeguarded was planned by using the matrix of SW