山西电视产业发展与竞争策略分析-高级管理人员工商管理专业论文.docxVIP

S03E025080 S03E025080 I。斌 山两电视产业发展与竞争策略分析 摘要 本文主要研究了目前山西电视产业化发展的相关问题。以广播影视集团的组建为 标志的影视产业化进程已经起步。由于目前我国各地电视发展程度的不同，决定了我 们在实现电视的产业化发展时既要注意共性，也要注意到各地的实际情况。文章分析 了电视产、!k与电视产业化的概念，阐述了电视的双重属性，归纳了电视产业化的依据， 指出广告电视和付费数字电视是电视产业化的基础。文章以山西电视台的改革历程和 发展现状为案例，讨沦了山西电视台改革发展的几个重要环节，提出了L【J西电视产业 化变革的基本原则。文章描述了全国和地方电视市场的结构和变化，对山西电视业进 行SWOT分析，最后提出了山两电视产业未来发展的策略，即频道扩张、节目竞争、 多元化经营策略、资本化运作策略等等。 关键词 山西电视产业产业化 市场结构SWOT分析发展策略 S03E025080 S03E025080 I：斌 山西电视产、fk发展与竞争策略分析 Abstract Relevant problems of TV industrialized development of Shanxi are of the main subject of this thesis．With the set．uD of radio．film and television group．the industrialization process of movieTV has already started．Owing to the regional dif砖rence of TV development at present in country．we realize that in the process of undertaking TV industrialized development，we should not only pay attention to generality of various parts of china but lay much emphasis the actual conditions of each part well．On the basis of analyzing the basic conce口t of TV industry and TV industrialization， the double attribute of the TV．and the Tv industrialization basis．this thesis points out that advertising TV together with paid digital TV serves the foundation of TV industrialization．Taking the reforillation and current development of the Shanxi TV station instance，the thesis deals with several important existing problems ofreforillation and development and thBS puts forward the basic principles which may sfimulate the industrialization of Shanxi TV station．In addition．the thesis describes the basic structure and changes both in national and local TV markets and makes special analysis TV industry of Shanxi based SWOT in the hope of giving little references for development tactics of Shanxi TV industry．namely channel expansion．program competition，pluralistic management，capitalized operation，etc． Key words TV industry of Shanxi Industrialization Market structure SWOT analysi