执行方案计划--奥迪二手车特殊限购城市的置换支持活动1030文档.ppt

谢谢！ Thank you. * 特殊限购城市的置换支持活动Replacement support activity for special purchasing restraint cities GAAC.2012.08.21 活动目的 Activity Purpose 乘借二手车置换不受限购的东风，加强奥迪二手车业务宣传推广，吸引有意换车的客户选择奥迪二手车业务 With the advantage that second-hand car replacement is not restrained by the car purchasing restraint policy, strengthen the propaganda and promotion of Audi second-hand car business, attract intent client to select Audi second-hand car business 让更多的客户了解二手车置换的好处，了解奥迪二手车置换业务的优势，对奥迪二手车业务产生好感 Promote more clients to realize the advantages of second-hand car replacement and Audi second-hand car replacement business, and arouse their favor to Audi second-hand car business 提升奥迪二手车置换业务，促进经销商潜在集客置换转化，以置换的方式换购奥迪新车型 Increase the Audi second-hand car replacement business, promote dealers to transfer potential clients to purchase Audi new cars through replacement. 奥迪品荐二手车广州限购乐换专场Audi appreciation second-hand car Guangzhou car purchasing restraint happy replacement special 打造一场类似派对形式的活动，格调轻松愉快，嘉宾参加活动恍如参加派对一样，在轻松的环境中接受奥迪品荐二手车的信息渗透。 Develop the party mode activity with happy nature, make guests feel like in the party to attend the activity, and accept the Audi appreciation second-hand car in the comfortable environment. 活动策略 Activity strategy 让充满愉悦的事情做得更加的欢乐 Do the pleasant thing happier 一场欢乐的置换派对 A happy replacement party 活动策略 Activity strategy 欢乐 置换派对 Happiness Replacement party Party的氛围 Party atmosphere 参照Party的形式布置现场，营造气氛，让嘉宾进入现场在视觉上既感受到浓烈的Party氛围。Set the site according to the Party, create the atmosphere, promote guests to feel intensive Party atmosphere on site. 设置一些具有Party氛围的节目，活跃现场气氛并引起嘉宾互动，让嘉宾全身投入活动，在轻松愉悦的氛围中体验奥迪品荐二手车Set Party atmosphere programs to activate the site atmosphere and arouse interaction with guests, promote guests to experience Audi appreciation second-hand car in the happy and comfortable atmosphere 花式调酒表演 Flair drink performance 魔术表演 Magician performance 情景小品 Scene opusculum 情景布置 Scene setting 会场编排 Site arranging 音乐 Music Party的节目 Party programs 活动策