山西中小企业电子商务关键成功因素研究管理科学与工程专业论文.docxVIP

Research on Key Success Factors of E-commerce in Small and Medium Enterprises in Shanxi Author: Zhang xiaohong Supervisor: Su guiying ABSTRACT With the development of electronic commerce, more and more enterprises begin to use e-commerce systems to develop network marketing, but in the process of implementing e-commerce systems ,companies are facing many problems, such as, what problems need to be solved in the process of implementing e-commerce , what factors are the key factors that impact the e-commerce success, what factors can be used to evaluate the e-commerce success, etc. These problems must be solved in the implementation process of e-commerce. In this thesis, around these three aspects, we will discuss and study these key factors that can contribute to the success of e-commerce systems of small and medium enterprises in Shanxi. This paper argues that the concents of corporate strategy can be quantified into data as elements of e-commerce success evaluation. Combined with the actual situation of Shanxi province, the paper analyzed key success factors of small and medium enterprises in Shanxi. Combining literature with empirical research, it pointed out key factors that impact e-commerce success of small and medium enterprises in Shanxi and put forward some measures and suggestions with the actual situation. In the literature section, the paper first analyzed the states quo on the key success factors of domestic and foreign e-commerce, studied the successful model of e-commerce. In the process of analyzing factors, this article proposed the factors influencing for small and medium enterprises in Shanxi, through combining the contents of the corporate strategy with financial indicators, it pointed out several evaluating indicators of e-commerce systems success, and established the hypothetical model of key success factors of e-commerce systems in small and medium enterprises.In the data, this paper gived hypothesizes, through the interview questionnaire c