山西省煤炭产品营销策略研究-企业管理专业论文.docxVIP

内蒙 内蒙古财经大学硕士论文 万方数据 万方数据 ABSTRACT Coal is an important one-time resources, for a long time in our countrys coal for energy production and consumption structure in the proportion of 70% or so, and the situation in the coming decades will not have a big change. Coal is also subject to economy and policy have the biggest impact on industry, along with the global economic integration deepening, coal trading market level gradually improve, the rapid development of new energy, coal market from the traditional sellers market gradually into buyers market. Factors restricting the development of coal industry from the original single resource constraint into resources and market constraints. Shanxi Province as Chinas important energy base and coal production province, should be aimed at the world coal market environment, accurately survey in the form of production and operation, comply with the development of the market, timely adjustment and innovation marketing strategy, analysis the worldwide economic crisis in our countrys coal market to bring the impact and the harm, actively take to meet new challenges. This paper adopts literature research, market research method, model analysis method, using the marketing theory and the demand (consumers), the general principles of behavioral science theory and methods, to explore shanxi coal product marketing strategy for the purpose, one is the concept of coal product basic points out that the significance of this topic research. Secondly from the natural, economic, policy, social four aspects to analysis shanxi coal product facing the marketing environment, and SWOT analysis of the coal industry in Shanxi Provinces strengths, weaknesses, opportunities and threats, provide the basis for the formulation of marketing strategy. Moreover, mainly analyzes the demand of coal product (consumer) behavior, through the questionnaire, affect our province using statistics method and regression model of coal product demand (consumers) behavior