昆明同仁医院发展战略研究-工商管理专业论文.docxVIP

Abs Abstract II II ABSTRACT Kunming Tongren Hospital, as the largest private hospital of the three general hospitals in Yunnan Province, It Have advanced medical equipment and outstanding team of experts,but Since its establishment 3 years ago, in the whole of Kunming famous degree not high; although the economic benefit is improved, but the amount of outpatient and hospital utilization rate is relatively low, many personnel and equipment idle, its productivity did not fully play out. Facing the increasingly fierce competition in the medical market, How to bigger and stronger, for social responsibility, become a technology, advanced equipment, full of trust of centenary hospital, it is facing the problem. With the increase in the number of private hospitals, public hospital expansion and shareholding system reform, the whole medical market competition will become increasingly fierce. In private hospitals, the whole operation, management system and public hospitals have the very big difference, public hospitals have the financial subsidies, subject to government administrative departments.Private hospitals are responsible for their own profits and losses, have full autonomy, it is not only a medical institutions, it is a special enterprise. Kunming Tongren Hospital in the medical market, should be actively respond to market challenges, for the future development of a clear direction and goals, the use of strategic management to make the hospital its talent showing itself in the competition. Through the study of Kunming Tongren Hospital Overall Development Strategy for the development of the hospital, a new development strategy provides the basis and guarantee. This paper carries out the following research: analysis of the medical market, the current situation and trend of development of medical institutions, combined with the status quo of Kunming Tongren Hospital, linking theory with practice, to face the challenges and opportunities of Kunming Tongren hospital, the