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COPYRIGHT NOTICE:
Glenn Firebaugh: Seven Rules for Social Research
is published by Princeton University Press and copyrighted, © 2008, by Princeton
University Press. All rights reserved. No part of this book may be reproduced in any form
by any electronic or mechanical means (including photocopying, recording, or information
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Follow links for Class Use and other Permissions. For more information send email to:
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CHAPTER 1
The First Rule
THERE SHOULD BE THE POSSIBILITY OF SURPRISE
IN SOCIAL RESEARCH
Social research differs fundamentally from advocacy research. Advocacy
research refers to research that sifts through evidence to argue a predeter
mined position. Lawyers engage in advocacy research in attempting to
prove the guilt or innocence of defendants. Special interest groups engage
in advocacy research when trying to influence the vote of lawmakers on a
particular bill. The aim of advocacy research is to convince others ( juries,
lawmakers) to think or act in a given way. Hence advocacy research pres
ents evidence selectively, focusing on supporting evidence and suppressing
contrary or inconvenient evidence.
Social research, in contrast, does not suppress contrary or inconvenient
evidence. In the social sciences we may begin with a point of view, but (un
like advocacy research) we do not want that point of view to determine the
outcome of our research. Rule 1 is not intended to suggest that you need to
check your idealism at the door when you embark on a social research
project. Far from that—if you don’t want to change the world for the bet
ter, you might not have the doggedness needed to do good social research.
But rule 1 is intended to warn that you don’t want to be blinded by pre
conce
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