商务沟通之跨文化沟通.pptVIP

跨文化沟通 Chapter sixteen Techniques of Cross-Cultural Communication 跨文化沟通技巧 Upon completing this chapter, we will be able to describe the major barriers to cross-cultural Communication and how to overcome them. 完成本章后，我们将能够描述跨文化交际的主要障碍和如何克服这些障碍 To reach this goal, you should be able to Explain why communicating clearly across culture is important to business. 解释为什么跨文化沟通对商业显然是非常重要 Define culture and explain its effects on cross-cultural communication. 定义文化和解释跨文化沟通的影响。 Describe cultural differences in body positions and movements and use this knowledge effectively in communicating. 描述了文化差异，身体姿势和动作,并使用这种知识的有效沟通。 Describe cultural differences in views and practices concerning time, space, odors, and such and use this knowledge effectively in communicating. 描述了文化差异的看法和做法，关于时间，空间，和气味，并利用这一知识有效地沟通。 Explain the language equivalency problem as a cause of miscommunication 解释语言作为等价问题造成的沟通不畅 . Describe what one can do to overcome the language equivalency problem 描述人可以做什么克服语言等价问题 Cross-Cultural Communication To introduce yourself to this chapter assume the position of assistant to the president of Thatcher-Stone and Company, a small manufacturer of computer components. Your boss, gregarious old Vernon-Thatcher, invited you to join him at a luncheon would be opened. Because Thatcher-Stone’s domestic sales been lagging, the company badly needs these customers. The Asian guests entered the room, bowing as introductions were made. Mr. Thatcher attempted to put them at ease. “No need to do that,” he said. “I’m just plain Vernon Thatcher. Just relax and make yourself at home.” You noticed that the Asians appeared bewildered. They appeared even more bewildered when early in the meeting Mr. Thatcher made this statement: “We’ve only got the lunch hour, gents. I know you’ll appreciate getting right down to business.” Throughout the meeting Mr. Thatcher was in his best conversational mood-laughing, backslapping, telling jok