关于房地产市场营销.pdfVIP

关于房地产市场营销 陈朴定 655100 655100 马龙县国土资源局 云南省 曲靖市 665555110000 摘要：房地产营销作为房地产开发中的一个重要环节和手段，越来越受到开发 商们的重视。但是，由于中国的房地产营销理论与实践尚处于启蒙、摸索阶段， 科学有效的营销理论体系尚未在房地产业内形成，房地产市场营销还存在不少值 得探索的问题，接下来本文将从不同角度分析房地产市场营销策略。 关键字：房地产、市场营销、策略 Abstract: The realestate marketing real estate developmentas an Abstract: The realestate marketing real estate developmentas an AAbbssttrraacctt:: TThhee rreeaalleessttaattee mmaarrkkeettiinngg rreeaall eessttaattee ddeevveellooppmmeennttaassaann important link and means, it is more and more valued for developers. important link and means, it is more and more valued for developers. iimmppoorrttaanntt lliinnkk aannddmmeeaannss,, iitt iiss mmoorreeaannddmmoorree vvaalluueeddffoorr ddeevveellooppeerrss.. However,due to China s real estate marketing theory and practice is still However,due to China s real estate marketing theory and practice is still HHoowweevveerr,,dduueettooCChhiinnaassrreeaall eessttaatteemmaarrkkeettiinngg tthheeoorryyaannddpprraaccttiiccee iissssttiillll in the enlightenment, exploration, scientific and effective marketing in the enlightenment, exploration, scientific and effective marketing iinn tthheeeennlliigghhtteennmmeenntt,, eexxpplloorraattiioonn,, sscciieennttiiffiicc aannddeeffffeeccttiivveemmaarrkkeettiinngg theory system has notbeen formed in the real estate industry, the real theory system has notbeen formed in the real estate industry, the real tthheeoorryyssyysstteemm hhaassnnoottbbeeeennffoorrmmeedd iinntthhee rreeaall eessttaatteeiinndduussttrryy,, tthhee rreeaall estate marketing still existmany problems that are worth exploration, estate marketing still existmany problems that are worth exploration, eessttaattee mmaarrkkeettiinngg ssttiillll eexxiissttmmaannyy pprroobblleemmsstthhaatt aarreewwoorrtthheexxp