金地_格林世界消费者定性研究报告.pdf

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2019-06-26 发布于山东
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金地_格林世界消费者定性研究报告.pdf

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金地·格林世界消费者定性研究报告『格林世界营销策划报告附件』金地集团上海公司市场部·格林世界营销策划组 上海电通营业八部 恒辉市场研究公司 2014 年 12 月 格林世界营销策划报告附件——消费者定性研究报告目录第一部分：项目简介 ·································································································································3 一、项目背景 ······························································································································ 3 一、二、研究目的 ······························································································································ 3 三、研究方法 ······························································································································ 3 四、调查对象、样本条件及调查总量 ······················································································· 4 1. 调查对象······························································································································ 4 2. 样本条件······························································································································ 4 3. 调查总量······························································································································ 5 五、抽样的方法 ·························································································································· 7 第二部分：研究综述 ·······························································································································12 一、中国中产阶层的生活形态········································