高级商务英语听说大纲课件教案 试卷 江春 ISBN 9787810786515 教案eng301j_ja_14.pdfVIP

Unit 14 Cultural Differences—Manners and Taboos 文化差异—禁忌礼仪 Learning objectives In this unit, students will understand the importance of appropriate etiquette and protocol in intercultural business communication. Students learn identify cultural differences in initiating business contacts, in social entertainment and gift-giving practices, etc. Background reading Notes: 1. protocol 礼仪 Touching the Queen was a breach of royal protocol. 2. etiquette 礼节 Etiquette is especially important on occasions such as weddings and funerals. 3. cost-effective 有成本效益的，合算的 In the eyes of the intelligence agency terrorism can be a cost-effective undertaking. 4. optimum 最适宜 This design makes the optimum use of the available space. 5. embellish 美化，润饰 a speech embellished with amusing anecdotes 6. well-honed 磨得很快或很亮的；训练有素的 International business people should have a well-honed sense and appreciation of appropriate protocol. 7. world-savvy 了解社会的 This can make you stand out as a world-savvy individual in a competitive global market. 8. mores 道德观念 They stood for the preservation of the mores and folkways that had guided their forebears for generations. 9. strategically 战略上的 Strategically placed video cameras can alert police to any trouble. 10. given 假定的事实，已知的情况 Basic table manners are a given in most cultures. 11. courtesy 礼貌 Its a matter of common courtesy to acknowledge letters. 12. esteemed 受尊重的 The old teacher was much loved and esteemed. 13. precede (在顺序、位置或时间上)处于…之前，先于 We were preceded by our guide. Answers to the comprehension questions: 1. How has the author linked executive manners to business success? Executive Manners can create the strong, effective executive prese