英语财经报刊阅读课件吴立高 ISBN9787811348644 PPT财经报刊选读 U13.pptVIP

Unit 6 英语财经报刊选读 Unit 13Multinational Companies Overview Comprehension questions for Text A What’s new in Text A Looking from China’s perspective Unit 13Multinational Companies Comprehension Questions 1. What factors led to the Glory Days of General Motor? 2. What factors ended the Glory Days of General Motor? 3. What did George W. Bush’s bailout of G.M. and Chrysler include? 4. What was Obama Auto Task Force Report about? 5. After filing for bankruptcy, General Motor was transformed into a new company. In which aspects is this new company different from the former General Motor? Factors led to the Glory Days of General Motor concentrating on meeting consumer demand----“for every purse and purpose” ; various brands of cars----Chevrolet, Oldsmobile, Pontiac, Cadillac and Buick… . Factors ended the Glory Days of General Motor the weakening rigid structure; losing its feel for reading the American car market ; failing to provide trustworthy cars that Americans wanted; blurring its cars’ distinctiveness by sharing the underpinnings of different brands; failing to keep supporting cars with sustained advertising ; losing interest in vehicles that needed time to find their audience; being reluctant to move from big profitable vehicles to building small, less profitable cars, even when gas prices began a steady rise. George W. Bush’s bailout of G.M. and Chrysler loans of $13.4 billion; demand them to produce a plan for long-term profitability, including concessions from unions, creditors, suppliers and dealers. Obama Auto Task Force Report gave G.M. 60 days to present a cost-cutting plan and agreed to provide taxpayer assistance to keep it afloat during that time. The new company is different from the former General Motor … the new company will be much smaller; the new company will close or sell brands like Saturn, Hummer and Pontiac; the new company will have a smaller sales network; its market share has fallen to 20 percent. What’s new in Text A Whil