国际市场营销英文版.pptVIP

2.3 Macroenvironment macroenviroment : P-political environment E-economic S-sociocultural T-technological N-natural environment P-population environment 2.3.1 Political-legal environment An organization doesn’t function strictly by its own set of rules. It has to serve its customers as well as special interest groups; together, these comprise the political-legal environment. Political-legal environment influences market