汽车网络营销策略探析.docVIP

郑州交通职业学院 毕业论文 论文题目：我国汽车企业网络营销发展策略探析 所属系别 专业班级 姓　　名 学　　号 指导教师 撰写日期 2018年03月 摘要 汽车作为推动社会进步和人类繁荣的重要力量，在世界经济发展中具有举足轻重的地位。在世界500大企业中，通用汽车、福特汽车等公司长期来位居前列。在不少发达国家，汽车产业已成为国民经济发展的重要支柱产业，一定程度上反映了该国的综合国力和国际竞争力。互联网用户的不断增加为网络营销发展奠定了基础。中国汽车企业进行网络营销既是应对业内激烈竞争的需要，也是适应互联网发展的需要。随着全球经济与贸易的快速发展，特别是在中国已正式加入WTO的大环境下，面对国际竞争国内化、国内市场国际化的严峻形势，我国的汽车工业如何面对世界主要汽车厂商在资金、技术、管理、营销等各方面的强力竞争，如何使我国的民族汽车工业得到进一步的发展与壮大，能够在世界汽车产业发展的大舞台中占领一席之地，既是一项极为紧迫的任务，又是一个需要深入研究的课题。从当前我国汽车产业发展的实际情况来看，加快电子商务的发展与应用无疑是提高汽车企业市场适应能力和竞争实力的重要途径。因此，我国汽车产品网络营销必将成为21世纪营销的重要形式之一。 关键词：汽车，网络营销，电子商务 Abstract Vehicles as an important force to promote social progress and human prosperity, plays a decisive role in the development of the world economy. 500 enterprises in the world, General Motors, Ford and other long-term to the forefront. In many developed countries, the automobile industry has become an important pillar industry of national economic development, to a certain extent, reflect the countrys comprehensive national strength and international competitiveness. Laid the foundation for the development of network marketing Internet users continues to increase. Chinese auto companies network marketing is a response to fierce competition in the industry needs, but also to adapt to the needs of the development of the Internet. With the rapid development of the global economy and trade, especially in the environment of China has officially joined the WTO, in the face of the grim situation of the international competitiveness of domestic internationalization of domestic market, Chinas automobile industry is how to deal with the worlds major automobile manufacturers in capital, technology, management, marketing and other aspects of strong competition, how to further development and growth of Chinas national automobile industry, to occupy a place in the big stage of the development of the world auto industry, is both an extremely urgent task, is a need for in-depth study. From a practical point of view of the current development of