广告与促销双语课件.pptVIP

The reason why we should learn this unit : This unit is designed to provide learners with a comprehensive understanding of the key areas of advertising and promotion as part of an integrated approach to marketing communications. Learners will develop the ability to determine specific promotional activities in response to target audience and other stakeholders’ characteristics, and to apply and justify appropriate promotional mixes within a strategic and tactical framework. 该课程的设计是为学习者提供一个作为整合营销传播一部分的广告和促销的核心领域的全面理解。学习者将培养针对目标顾客和其他利益相关者的特点决定具体促销活动的能力。同时还培养在特定战略和战术框架内应用适当的促销组合能力。 Marketing comm