A电力公司电力市场营销策略研究.pdf

Abstract With thetransformationofthe toamarket plannedeconomy economy，the marketfromasellertoa infrontofthe electricity buyer，Smarket，placed power needtoberesolvedishowto the market．A enterprises openup electricity power must toneweconomic studiesonthe companyadapt characteristics，initiated marketand demand of basedon situation，the electricity adjustrnentmarketingstrategy market thefaceofthe new orderto demand，in market，developmarkets，targeted，in the marketinthenew onthe promoteelectricity development．Abstractpapers ofthe market useofscientific marketingstrategyelectricitytheory,the analysistools， combined晰ththe ofthe ElectricPower A practice City Corporation，toexplore Power asuitable modelsand Corporationmarketingstrategyprogram methods，but also to other usefulreference． hopeprovidepowercompaniesa First，the onthebasisofthe ofthestatus ofthe paper theory,analysisquo oftheAPower the oftheA marketing Corporation．Thepaperanalyzesmarketing ElectricPower existsandcustomer Corporationmajorissues，includingpolicy isnot to the ofthe team； relationshipperfect；needstre