论十堰旅游品牌的建设-姚攀.docVIP

PAGE PAGE 17 学 期 论 文 题 目： 论十堰旅游品牌的建设 系 别： 经济管理学院 专 业： 旅游管理 班 级： T863-2 学生姓名： 姚攀 学 号： 20080630214 指导教师： 郭磊 摘要 鄂西生态文化旅游圈正在大力建设，十堰正以“三区三线”为重点，市委市政府举全市之力发展十堰旅游业，在国内外旅游市场竞争白热化的形式下,建设旅游品牌是十堰旅游产业发展的的契机和突破口,更是抢占旅游市场很好的先机,也是获取竞争优势,获取持续发展的重要手段。本文通过理论归纳总结旅游品牌品牌建设和结合十堰当地的具体情况，十堰建设旅游品牌的基础，十堰旅游品牌存在的问题和解决的对策及十堰旅游品牌建设的具体设想，通过层次分析法详细的叙述了十堰旅游品牌的建设。本文的主要写作意义在于将十堰旅游业的发展以整体的品牌形象加以提升,对十堰努力把十堰建成国际国内一流的旅游目的地,使十堰成为鄂西生态文化旅游圈的核心板块和重要支撑，带动经济发展，具有现实意义。 关键词：三区三线；旅游品牌；经济发展 Abstract Ecological and cultural tourism in western Hubei circle is vigorously building, Shiyan is the three-three districts, as the focus, the municipal government held the power in Shiyan citys tourism, domestic tourism market in the form of intense competition, construction, tourism tourism brand is Shiyan industrial development opportunity and a breakthrough, it is a good opportunity to seize the travel market, but also to gain competitive advantage, an important tool for sustainable development. This article summarizes the theory of tourism brand through brand building and integration of Shiyan local conditions, construction of tourism brand based in Shiyan, Shiyan tourism brand to solve the problems and countermeasures, and the construction of Shiyan tourism brand specific ideas, through the detailed description of AHP the construction of Shiyan tourism brand. The main significance lies in writing the development of tourism in Shiyan to the overall brand image to be raised, Shiyan Shiyan efforts to build international and domestic first-class tourist destination, the Western Hubei Shiyan became the core circle of ecological and cultural tourism sector and an important support promote economic development, and has practical significance. Keywords: Three-wire three areas, tourism brand, and economic development 湖北汽车工业学院学期论文 目录 第一章 引言 ……………………………………………………………….6 第二章旅游品牌建设的理论和方法………………………………………….7 2.1旅游品牌建设环境和特点………………………………………………7 2.2旅游品牌建设的有效方法………………………………………………7 2.2.3旅游品牌的信息传播的建设……………………………………….7 2.2.4旅游品牌