管理沟通 经典案例 情景参与.pptVIP

WHO ARE THEY : POSITION (DECISION-MAKER), ATTITUDE, CULTURE, AGE WHAT DO THEY KNOW: EXPERIENCE, UNDERSTANDING OF THE SUBJECT WHAT DO THEY WANT TO KNOW OR NEED TO KNOW: (1) WHAT ARE THEIR EXPECTATION (2) WHAT DO U NEED TO ACHIEVE UR OBJECTIVE SURROUNGDINGS OF PRESENTATION （演讲环境） AUDIENCE AMOUNT （听众数量） LAYOUT OF PRESENTING HALL （演讲厅设计） VISUAL AIDS FACILITIES （设施装备） INFORMATION STRUCTURE INTRODUCTION（开头） “TELL THEM WHAT WILL WANT TO SAY” MIDDLE （中间） “TELL THEM” END （结尾） “TELL THEM WHAT YOU HAVE SAID” MOST IMPORTANT THREE THINGS FOR BUSINESS P