电视体验化传播——从节目形态到社会文化表征的研究.docx

communication, new representative elements are applied not only for TV communication, but also for social needs. They make people spend some times in adopting the ways that they like, and then get quite different experiences. Consequently, it makes audiences obtain related experiences and feelings in the process of watching TV programmes. Experience communication stimulates the appearance of new programme’s forms. At the same time, new programmes also need suited content. The familiar but unknown content is the important feature of experienced communication’s content exploiture. In the meantime, the competitive and challenging content is indispensable to experience communication. Through its construction of new program format and exploitation of communication content, experience communication, revolutionarily, has made big effect on TV communication, which manifests 4 aspects. Firstly, TV communication pays more attention to humanity. Secondly, the TV interactive communication form of interactive participation based on material gradually changes into the one based on spirituality. Thirdly, the content of TV communication becomes abundant and extensible. Last but not least, experience communication promotes the innovation of TV representative format. No matter the design of program pattern or the construction of communication content, both of them are the consequence of a series of multifold factors producing impact on television medium—the prosperity of the entire social economy, the cultural transformation, the change of audience psychologic demands and the adjustment of competition strategy on the media market. The popularity of experience communication, generally speaking, is undoubtedly an embodiment of pursuit of audience ratings to cater to the cultural demand of audience under the commercial logic. Its emergence has close affinity with a brand-new cultural consuming demand emerging in social nowadays, which makes the consumer pay more attention to the satisf