兴业银行义乌分行转型战略研究.docxVIP

Abs t r a c t I n Ma y 20 1 4, whe n the Ge ne r a l S e c r e ta r y X i J inp ing v is its ma d e in He na n, C hina s d e ve lo p me nt is s t ill in a n imp o r ta nt p e r io d o f s tr a te g ic op p o r tun it ie s , fr o m the c ur r e nt fe a tur e s o f the e co no mic de ve lo p me nt o f s ta r tin g to a d ap t to the ne w no r ma l, no r ma l s t a te o f mind to ma inta in s tr a te g ic . The te r m ne w no r ma l fo r the f ir s t t ime to p a ss a ne w ge ne r a t io n o f fo r e ig n ce ntr a l le a d e r s h ip o f the C hine s e e c o no my, und e r s ta nd in g a nd a nt ic ip a t io n. Ec o no mic d e c is io ns in f ina nc e , f ina nc ia l s e r v ic e s in the ec o no my. Ba s ed o n the b a s ic e co no mic a nd f ina nc ia l r e la t io ns , the ne w no r ma l e c o no my to f ina nc e the ne w no r ma l, no t o n ly ha s its s p e c if ic de ve lo p me nt p ro c e ss a nd the e vo lut io n o f lo g ic , a nd a re b o und to e ac h mic r o s ub je c t, inc lud in g b a nk s, ha ve fa r r ea c h in g imp lic a t io ns . A ga ins t th is ba c k gr o und , the Ba nk is ne c e s s a r y to s tud y the ne w no r ma l e co no my a nd f ina nc e ne w no r ma l, a nd a c tive ly e xp lo r e the tr a ns fo r ma tio n o f t he wa y ba nk s op e r a te in the fu tur e . Und e r the ne w no r m, p us h in g b a nk s to a c c e le r a te b us ine s s tr a ns fo r ma t io n ha s b e co me a tr e nd . But wh ic h d ir e c tio n s ho u ld the tr a ns it io n a nd ho w to a c h ie ve tr a ns fo r ma t io n, a nd t hus o ut o f a d e ve lo p me nt pa th s u ite d to the ir a c tua l, is a p ro b le m fo r ba nk s . Yiw u b ra nc h wh ic h lo c a te d in C h ina s c o mmo d it y w ho le s a le b a s e to d e ve lo p s ma ll a nd me d iu m b us ine s s in tr a ns fo r ma t io n s tr a te g y in the c o nte xt o f t he he a d o ff ic e , the b us ine s s ha s ma d e gr e a t p ro gr e s s . Ho we ve