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- 约6.9千字
- 约 66页
- 2019-09-01 发布于江苏
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公关活动角色 The role of PR 在大众消费市场,为柯达打下广泛的感性基础, 刺激消费者对品牌的兴趣. The widest pavement of Kodak emotional platform among publics in mass market, i.e. To intrigute consumers‘ interests to the brand. 公关活动策略 The strategy of PR 柯达产品和成果展示. 柯达拍照理念教育. 柯达与消费者和经销商庆典活动. Kodak brand products and achievement display. Kodak education of taking picture. Kodak celebration with consumers and retailers. 公关活动方案 Phase Structure 柯达品牌介绍, 柯达产品及成果展示 柯达荣誉消费者,金牌经销商联谊表彰 柯达摄影教室 柯达品牌专题节目表演 消费者娱乐联欢活动 Kodak brand introduction,product and achievement display Kodak honored consumers and the most welcome retailers commend
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