M1A全球媒体试驾接力方案V2-英文终版.pptx

Chery M1A Media Test Drive Relay Plan Globally ;Contents;I. Event Background ■ 1.1 Background of Launch ■ 1.2 Analysis of Markets ■ 1.3 Product Information II. Event Purpose and Strategy III. Template and Planning of Test Drive Operations IV. Recommended Regional Execution V. Requirements for Regional Execution VI. Budget VII. Appendix;I. Event Background;Countries;I. Event Background;I. Event Background;I. Event Background;I. Event Background II. Event Purpose and Strategy ■ 2.1 Event Purpose ■ 2.2 Event Strategy ■ 2.3 Event Theme III. Template and Planning of Test Drive Operations IV. Recommended Regional Execution V. Requirements for Regional Execution VI. Budget VII. Appendix;Create buzz globally: Create buzz for M1A’s global launch to enhance voice of Chery brand and its products around the world. Regional warm-up: Increase M1A’s influence in regional markets to improve product awareness. Relationship maintenance: Preliminarily build relationship with regional media to lay a solid foundation for subsequent localized PR communication. Implementation of communication: Explore and drive implementation of localized communication of regional articles.;II. Event Purpose and Strategy;II. Event Purpose and Strategy;I. Event Background II. Event Purpose and Strategy III. Template and Planning of Test Drive Operations ■ 3.1 Recommended Basic Test Drive Information ■ 3.2 Recommended Test Drive Forms ■ 3.3 Recommended Test Drive Planning and Processes ■ 3.4 Recommended Highlights in Interactive Steps of Test Drive IV. Recommended Regional Execution V. Requirements for Regional Execution VI. Budget VII. Appendix;III. Template and Planning of Test Drive Operations;Test drive is divided into: Field test drive (suitable for test drive activities with less test drive vehicles and more media): Design test drive items to test vehicle performance, such as straight-line acceleration, Elk Test, brake test and Serpentine Slalom. Road test drive (suitable for test drive activities wi