市场营销知识培训(英文版)(ppt 273页).pptVIP

Push Versus Pull Strategy Producer Producer Interme- diaries Marketing activities End users Marketing activities Demand Interme- diaries Demand Push Strategy Pull Strategy End users Marketing activities Demand Customers’ Desired Service Levels Lot size Waiting time Spatial convenience Product variety Service backup Break-Even Cost Chart Selling costs (dollars) Level of sales (dollars) Company sales force Manufacturer’s sales agency SB Channel Management Decisions Selecting FEEDBACK Motivating Training Evaluating Types of Vertical Marketing Systems Corporate Common Ownership at Different Lev