浅谈企业新产品的营销策略.docVIP

PAGE III 诚信申明 本人申明： 我所呈交的本科毕业设计（论文）是本人在导师指导下对四年专业知识而进行的研究工作及全面的总结。尽我所知，除了文中特别加以标注和致谢中所罗列的内容以外，论文中创新处不包含其他人已经发表或撰写过的研究成果，也不包含为获得北京化工大学或其它教育机构的学位或证书而已经使用过的材料。与我一同完成毕业设计（论文）的同学对本课题所做的任何贡献均已在文中做了明确的说明并表示了谢意。 若有不实之处，本人承担一切相关责任。 本人签名： 年 月 日  浅谈企业新产品的营销策略 摘 要 随着市场竞争的日益激烈，企业间的竞争重点主要围绕着产品的营销策略而展开的，针对不同的目标市场，分别从顾客、成本、便利和沟通四个方面来制定适合目标顾客的营销策略。针对一些现有的市场条件，本文对新产品优洁士这一清洁产品的营销策略进行了调查研究，同时通过对大量的相关营销策略的研究资料的参考，本文主要以现代快速消费品行业的发展现状为依托，来探讨了新产品优洁士所采用的营销策略，同时要建立外部营销与内部营销的双向沟通。本论文简要分析了顾客的自身属性，从性别、年龄、需求喜好等几个角度进行市场细分，从而定位出新产品优洁士的主要目标市场，讨论了其采用的特定营销策略，并通过对新产品营销的了解，简单的提出了自己的看法与建议。本人认为在信息共享的时代里，信息逐渐的透明化，同类企业间的发展与策略是可以相互借鉴与学习的，有着一定的实践意义。 关键词： 优洁士 新产品 营销策略 4Cs New products on enterprise marketing strategy / --for example the Guang he company /njyyzlyyzzzm of the you jie shi products Abstract Along with the vehemence of the market competition the competition between enterprises around the main emphasis in the product marketing /u/3115257035 strategy and to launch, and in view of the different target market, separately from the customer, cost, convenient communication and four aspects of target customers make suitable marketing strategy. /3115257035For some of the existing market conditions, this paper on new product optimal crest the cleaning products marketing strategy for the investigation, and at the same time through to a number of related marketing strategy research material reference, this paper mainly to modern FMCG industry based on the status of the development . The new products to explore the optimal crest of the marketing strategy and at the same time to exterior marketing and internal marketing two-way communication. /njyyzlyyzzzm This paper briefly analyzes the customers own properties, from gender, age, needs, preferences and several other Angle market segments, thus positioning new products of excellent crest main target market, and discussed its using specific /jsjbhlcs marketing strategy, and through to the new product m