战略管新教材理--理解战略环境：外部分析解析资料.pptVIP

Strategic Management战略管理 Module 3: 第三章 Understanding the Strategic Environment: External Audit 理解战略环境： 外部分析 Comprehensive Strategic Management Model综合战略管理模型 （P92） Session Objectives本章目标 Understand the impact of environment on Strategic Management 理解环境对战略管理的影响 Appreciate contribution of systems thinking 分析系统思维方式的贡献 Explore key elements of the external environment 研究外部环境的关键因素 External Assessment外部分析 External Strategic-Management Audit 外部战略管理分析 Industry analysis 产业分析 Environmental scanning 环境审视 Risk assessment 风险分析 Competition analysis 竞争分析 Whole/Open system scanning process总体/开放系统审视程序 system in complex turbulent environment with many forces acting randomly 在复杂的动荡环境中,很多力量毫无规律地起作用 some forces more relevant than others for survival of system 对于系统的生存而言,某些力量比其它力量关系更大 system needs to identify appropriate responses to relevant forces 系统需要确认对相关力量作出适当的反应 system makes appropriate internal changes 系统作出适当的内部改变 Exercise 1 练习1 What are 3 emerging issues/external challenges facing your business? 你公司面临的3个新兴的问题/外部挑战是什么? Share your ideas in your group, then 1 major learning with the class 与小组分享你的看法,然后把一个主要观点与全班分享 External Assessment 外部分析 External audit:外部分析 Focuses on identifying evaluating events beyond the immediate control of the organisation 关注对组织无法立即控制的事件的确认和分析 External Assessment (Cont’d)外部分析(续) External audit may focus on:外部分析可集中于: Increased foreign competition 外国竞争的增加 Population shifts 人口迁移 Demographics (e.g. ageing population, migration) 人口统计(例如,老龄化人口,移民) Information technology 信息技术 External Assessment (Cont’d)外部分析(续) External audit reveals:外部分析(续) Key opportunities主要机遇 Key threats 主要威胁 Managers formulate strategies:经理人员制定战略 Take advantage of opportunities利用机遇 Avoid/reduce impact of threats避免/减少威胁的影响 External Assessment (Cont’d)外部分析(续) External Audit 外部分析 Aimed at identifying key variables that offer actionable responses Scenario planning and scoping exercises 目标在于确认带来可以实施的反应的关键变量 方案计划和范围练习 Exercise 2