国际商务环境分析案例立顿在加拿大投资的PESTLE分析.pptVIP

Lipton’s entering Canadian market --PESTLE analysis * Lipton Lipton is one of the worlds great refreshment brands, making a big splash in the global beverages market with tea-based drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Labels assurance of quality has helped it become the worlds largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience. Making our food healthier * Disadvantage Fierce market competition. To alter management conception and management system Economical Environment Advantage Fast and stable growth Low inflation rate Economic policy Consummate infrastructure Mature market * Foreign investment can reinvest. The Political Environment Constitutional monarchy Federal state Parliamentary democracy * An ecosystem is a system in which the biotic (plants, animals, people), the non-biotic (landforms, soil, water, climate) endure as a unit in nature. Canada is not the country which produce teas, so Lipton does not have the advantage in material. But we can invest and set factories in Canada. The Ecological Environment * The legal process in Canada is complex , so it’s important to have good legal consultant. As Lipton is capable to own professional legal institutions, our company can enter Canada. The Legal environment ·Legal system: common law ·Consumer safeguards: around 1 lawyer to every 450 people in Canada ·Cost of legal services: high ·Legal process: complex ·High health and safety standards * ③reduce the environmental impacts Technological Environment Technological environment is about the application