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CATERPILLAR IN
EMERGING
MARKETS
Rich Lavin,
Group President
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995
Certain statements contained in this presentation are forward-looking and involve
risks, assumptions and uncertainties that cause actual results of Caterpillar to be
materially different from those projected or implied in the forward looking
statements. In this context, words such as will, “believes,” “expects,” “estimates,”
“anticipates,” “will be,” “should” and similar words or expressions identify forward-
looking statements made on behalf of Caterpillar. It is important to note that actual
results of Caterpillar may differ materially from those described or implied in such
forward-looking statements based on a number of factors and uncertainties,
including, but not limited to, changes in economic conditions; currency exchange or
interest rates; political stability; market acceptance of Caterpillars products and
services; significant changes in the competitive environment; changes in law,
regulations and tax rates; and other general economic, business and financing
conditions and factors.
A more complete summary of risks and uncertainties is described in more detail in
Caterpillars Form 10Q filed with the Securities and Exchange Commission on
October 31, 2008. Caterpillar undertakes no obligation to update these forward-
looking statements.
What I’ll Cover Today
Overview of Caterpillar and recent history
Brief review of the 2009 outlook beyond
Our Emerging Markets Strategy
Product Range Machines
About 300 Models in a broad range of product categories …
Backhoe Loaders Skid Steer Loaders Multi Terrain Loaders Integrated Tool Carri
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