产业动态与全球市场分析(1).PPTVIP

Industrial Dynamics and Market/Competitor Analysis in a Global Context Key Concepts: Dynamics, Industry, Competition, Globalisation Knowledge, Analysis, Internet Overview of the Block Theories of Industrial Dynamism and Industry Analysis Theories of Competition and Implications for Strategies of International Firms International Market Knowledge The Internet The Concept of Industrial Dynamics Industrial Organisation (IO) Economics The S-C-P model Porter’s Five Forces Theories of Competition Perfect competition Independence and competitive rivalry Resource-Advantage Theory Competitive Dynamic