武术散打运动市场的发展状况及政策研究.docVIP

武术散打运动市场的发展状况及政策研究 [摘 要]:具有五千年历史的中华武术,是中国的国宝,当1936年中华武术出现在柏林奥运会上时,西方人便被这独具特色的东方文化艺术所陶醉。随着我国社会主义市场经济的纵深发展,体育产业化作为朝阳产业正成为国民经济新的增长点。我国民族体育项目武术散打也正作为一项体育产业进入市场。作为中国散打市场化运作模式的武术散打王争霸赛,其管理委员会在武术运动管理中心的领导下,按市场的要求对散打进行了积极的探索和有益的尝试,自2000年至今的实践表明,有了明确的定位和具体的措施,散打王赛在迈入市场的过程中取得了可喜的成绩。武术散打运动要适应市场的需要,像足球、篮球一样实行商业化运作,进行职业联赛,必须要有消费者;消费者多了,才会有更多的投资商,运作资金多了,武术散打运动就能够更好地发展,这样才会吸引更多的消费者,也就是爱好者,从而形成良性循环。但是,目前在如何争取更多的受众,也就是在推广武术散打运动、鼓励人们对武术散打的热爱、提高武术散打项目的收视率方面,还存在着较大的困难。本文通过运用文献资料等方法对武术散打市场化的意义、发展现状进行调查分析, 从提高中国武术散打的实用性;改进现有赛制,提高武术散打的观赏性,从竞赛制度、比赛质量等不同角度探析武术散打市场化的可行之路。 [关键字]:中国武术散打；市场化；发展 Abstract: Five thousand years of history with the Chinese martial arts, is Chinas national treasure, when the Chinese martial arts in 1936 when the Berlin Olympics, the West has been this unique oriental culture and the arts are intoxicated. With the depth of Chinas socialist market economy development, sports industry as a sunrise industry is becoming a new economic growth point. Martial Arts of Chinas national sports are also entering the market as a sports industry. As Chinas market-oriented mode of operation of Sanda Sanda Wushu Competition, its Management Committee in Wushu Administrative Centers leadership, according to market requirements for Sanda had a positive and useful attempt to explore, from 2000 to the present practice shows that , with a clear positioning and specific measures, Sanda game in the process of entering the market has made gratifying achievements. Wushu Sanda to adapt to market needs, such as football, basketball, like the implementation of commercial operation, the professional league, there must be consumers; the consumers, and will have more investors, more operating capital, Sanda movement will be able to better develop, this will attract more consumers, that is, fans, creating a virtuous circle. However, at present on how to attract more audience, that is, the promotion of Wushu campaign to encourage people to love Martial Arts, Martial Arts project to improve the viewing